google panda vs google penguin


Difference between Google Panda and Google Penguin

For those who deal with Seo and blogging, Google panda and Google penguin should not be something to them. Ever since these updates were introduced, there has been a strong buzz on how to develop the perfect search engine optimization plan, so that websites have their dues in rankings. Moving forward, here is a close take Panda and Penguin, the two most discussed Google updates, and the difference between the two.

What is Google Panda

Google launched Panda in February 2011, mainly as a change in its search results in the ranking algorithm. The main purpose of the update was just to keep those low quality and low content sites away from the top ranking results and give the actual quality sites their due.
As an obvious result, many websites with a huge amount of advertising, or those with low-quality content, saw a huge decline in the rankings. Ever since Panda was launched, there have been many updates to it ranging to over 22 in total.

What is Google Penguin

Another algorithm update from Google that gave SEO experts another blow was Penguin that was launched in April 2012. The idea underlying the update was simple enough- penalize and decrease the rankings of sites that breach Google’s Webmaster Guidelines set the by the search engine.
This included lowering the search engine rankings of all those sites that practice black-hat SEO techniques like duplicate content, keyword stuffing and cloaking to name a few.

Google Panda Vs Google Penguin


Attributes

Google Panda

Google Penguin
The Idea
Penalize websites of low quality and those with low quality content.It is first introduced in 24thFebruary, 2011 with the name of Farmer Update in USA.
Bring down websites that violate Google’s Webmaster Guidelines and use  black-hat SEO techniques
Date of First update
February 2011
April 2012
Also Known as
Farmer Update
Over Optimization Penalty.
Number of updates
Panda had over 24updates till March 2013, last being on Jan 22, 2013.
Penguin had just three updates since its launch in April last year.
Purpose
Bring the high quality and content sites on the top of search engine rankings
Bring the high quality and content sites on the top of search engine rankings
Surviving the algorithm change
·         There are no two ways about surviving Panda than to make an update in the website and get rid of all those low quality pages, content and keywords.
·         Over-optimized pages need to be checked.
·         Websites that have been hit by Panda need to work on brand awareness and social media networks in a new campaign.
·         The webpage(s) that have been affected need to be isolated from those that weren’t harmed.
·         Black hat SEO techniques need to be abolished because Penguin is smart enough to deal with all websites indulging in these practices.
·         Avoid excessive link building, doorway pages, keyword stuffing, and meaningless and irrelevant content.
·         Creating content for other blogs and websites and socializing content.
·         Relevant use of keywords and absolute refrain from all kinds of stuffing.
Google released any tool to recover ?
 NO
 Google introduced A new tool called “disavow links tool” – see the Google webmaster central blogpost
Recovery choices for websites
Panda is basically an on-page problem, so the main changes need to be on the website. Check for pages with no or little content, as well as, for plagiarism. Creating elaborative pages with FAQs and more for a website should help.
Check for the links to find if there are from the same domain name or IP address, so that links don’t look like purchased. The links should not just be direct links to the website, because websites that have followed such polices have seen dip in the rankings.
Disavow tool can be helpful in getting rid of too many links that are just associated with the keywords.
Penguin genuinely focuses on penalizing unnatural links that are causing changes in the search results intentionally.

Even though the magnitude of the updates seems to be low in comparison to the results they generated, there is no denying that SEO experts and webmasters have a lot to cope with. With content getting the topmost priority, there is no possibility of any kind of trick in the current scenario!
Still if you are confused about these Google search updates and wanted some personal tips and tricks then contact us and we will try to help and guide you. Join Us for Organic Seo Services for your Business


Location: Office #3-5, Mahnoor Arcade, Islamabad, Pakistan

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